New World of Color

A new color-printing technology has just been developed which promises to brighten up life brilliantly. Called lithography, it's first used to print advertising posters.

The process is not suited for printing on a normal press, but can be used to print eye-catching posters. This opens up a whole new era in product promotion.

Instead of focusing strictly on the product, advertisers can now blend desire with fantasy, in convincing and compelling color. Life will never be quite the same.
Lifestyle Color Ads, 1890

  Lifestyle Color Ads
These ads are for ordinary products, but appear to offer something else entirely

Cigarette and Beer Ads, 1890

  Cigarette and Beer Ads
Since the beginning, tobacco and beer ads have always led the way in eye-catching graphics


Health Products, Coke Ads, 1890

  Health Products
The new sporting life blends perfectly with the increased visibility of women


Vitality Ads, 1890

  Vitality Ads
Who doesn't yearn for increased vitality and relief from ailments?


Beauty Product Ads, 1890

  Beauty Product Ads
Beauty products remain a mainstay of the advertising world


Sewing Machine Ad, 1890

  Sewing Machine Ad
New technology for the housewife